Friday, August 28, 2009

Ray Kroc. Alive in our arteries.

In the business world, Ray Kroc was a great leader. In fact, he still is. Even though he’s dead, he’s still leading us to heart disease.

The following excerpt from a New Yorker article about the “fattening of America” will explain why.

“Customers were purchasing a burger and perhaps a soft drink or a bag of fries, (from McDonalds) and then leaving. How could they be persuaded to buy more? Wallerstein’s suggestion—a bigger bag of fries—was greeted skeptically by the company’s founder, Ray Kroc. Kroc pointed out that if people wanted more fries they could always order a second bag. “But Ray,” Wallerstein is reputed to have said, “they don’t want to eat two bags—they don’t want to look like a glutton.” Eventually, Kroc let himself be convinced; the rest, as they say, is supersizing.”

And now here’s a famous quote by our hero-

“The quality of a leader is reflected in the standards they set for themselves.”
--Ray Kroc, member, Advertising Hall of Fame

Don’t become the next Ray Kroc. Be a responsible leader.

Full New Yorker Article-

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